As an increasing number of new platforms are developed and commercially distributed, developers are pursuing the rapidly growing market for cross-platform products. The always on user experience requires software to be flexible enough to operate on whatever device the user is presently connected with, and billing systems must be equally versatile. Whether a gamer is […]
Tag Archives: app billing
Mobile Commerce by the Numbers
0The growth of mobile commerce continues to amaze even the most jaded marketers due to phenomenal increases in the sheer number of device subscribers and the ways they use their devices to engage directly with merchants.
Mobile Applications More Pervasive and Persuasive Than Desktop Computers
0Mobile phones have already become a ubiquitous tool for search, games, communicating and record keeping according to recent impartial research studies by the Pew Research Center. In a nationally representative telephone survey, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview:
Free Sports Illustrated Swimsuit App Generates Six Figure Revenue
0The popular Sports Illustrated swimsuit edition recently was re-imagined by publishers as a mobile app and the initial debate internally centered around the proper price point. Eventually the decision was made to offer the base application for free and charge a $1.99 upgrade price for a premium version with more content and viewing options.
App Billing In Emerging Markets – Why Geo-targeting Your App Pricing Makes A World Of Difference
0Many developers rightfully focus their attention on the dominant app markets which represent the bulk of today’s potential customers. However, a very large new audience of mobile customers is coming online as handheld internet devices quickly become the portal of choice for many emerging economies including some of the most densely populated regions of the world. Providing your billing in the native language and currency of each potential customer is a key aspect of generating sales that is unfortunately overlooked by many aspiring new app studios.
Upsell Opportunities on Free Apps Represent Greater Market Than Paid App Pricing
0A recent market report from the technology analyst firm Screen Digest predicts “in-app” upsell purchases will soon rise to become the majority of all sales from the mobile app market world wide. Citing recent data, the firm expects in-app sales to generate 64% of all app revenue by 2015, a significant jump up from the 39% of 2011 and a trend toward ‘free to buy with paid upgrades’ apps as the predominant business model in mobile software development…