When the mobile market first exploded onto the scene with Smart Phones, iTunes and the Android Marketplace the billing aspects of the app revolution were fairly simple. Apps were sold on a price per acquisition basis with customers making small payments of a few dollars for permanent full access ownership to the software they purchased. […]
As an increasing number of new platforms are developed and commercially distributed, developers are pursuing the rapidly growing market for cross-platform products. The always on user experience requires software to be flexible enough to operate on whatever device the user is presently connected with, and billing systems must be equally versatile. Whether a gamer is […]
Codenamed Sea Bird, Mozilla has recently released an exciting new YouTube video that depicts the next generation of abilities likely to become available on your mobile devices.
Tech pundits have been predicting a new mobile device under the Facebook brand name for quite some time now, and it appears their predictions will finally be coming to fruition. Wired’s Gadget Lab is now reporting that Facebook has already entered an agreement with HTC Mobile to begin the work on a new ‘Facebook Phone.’
An amazing audience of more than 488 million users worldwide now access Facebook via their mobile devices each month. That’s why AT&T Mobility (NYSE:T) is making the move to partner with Facebook to cohost a ‘hackathon event’ on May 4th 5th at the AT&T Foundry development center in Palo Alto, California.
The growth of mobile commerce continues to amaze even the most jaded marketers due to phenomenal increases in the sheer number of device subscribers and the ways they use their devices to engage directly with merchants.
Mobile phones have already become a ubiquitous tool for search, games, communicating and record keeping according to recent impartial research studies by the Pew Research Center. In a nationally representative telephone survey, the Pew Research Center’s Internet & American Life Project found that, during the 30 days preceding the interview:
The popular Sports Illustrated swimsuit edition recently was re-imagined by publishers as a mobile app and the initial debate internally centered around the proper price point. Eventually the decision was made to offer the base application for free and charge a $1.99 upgrade price for a premium version with more content and viewing options.
Many developers rightfully focus their attention on the dominant app markets which represent the bulk of today’s potential customers. However, a very large new audience of mobile customers is coming online as handheld internet devices quickly become the portal of choice for many emerging economies including some of the most densely populated regions of the world. Providing your billing in the native language and currency of each potential customer is a key aspect of generating sales that is unfortunately overlooked by many aspiring new app studios.
A recent market report from the technology analyst firm Screen Digest predicts “in-app” upsell purchases will soon rise to become the majority of all sales from the mobile app market world wide. Citing recent data, the firm expects in-app sales to generate 64% of all app revenue by 2015, a significant jump up from the 39% of 2011 and a trend toward ‘free to buy with paid upgrades’ apps as the predominant business model in mobile software development…