The growth of mobile commerce continues to amaze even the most jaded marketers due to phenomenal increases in the sheer number of device subscribers and the ways they use their devices to engage directly with merchants.

eMarketer.com estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 while 47% of smartphone owners rely on their devices to find out information about products, 36% use their phones to read product reviews and  66% of US smartphone owners use their phone to aid directly with their shopping experience according to Leo J. Shapiro and Associates.

The shifting paradigm has inverted the notion of a customer ‘going to the store’ created a new dynamic where consumers are of the belief that the ‘store needs to come to them’ instead. Browsing goods and services is no longer an activity of its own as customers transition toward the goal of shopping while on the way to more interesting activities or engaging in mobile app commerce during real life interactions simultaneously. Given the choice between standing around in a store to find a new book or finding one on your phone while riding the bus, the mass market has been very clear with its directives for merchants interested in monetizing the largest possible audience.

Today’s merchants need the flexible billing tools and support of knowledgeable digital processing experts. AppBilling.com is the essential processing platform developers need to succeed with in-app billing, recurring customer monetization, price point analysis, banking relationships and direct consumer marketing. Contact Sales@AppBilling.com today to find out about the many ways we can help you turn some of the 115.8 Million smartphone users in the US into your new paying customers.